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CAPITAL Equipment & Machinery Ltd.
Dear Bob, I am delighted with the results of my advertising in your new magazine.
Within a week of the first issue I had sold a machine, the customer buying it from the photograph & description. I subsequently sold a 1995 Mazak Quick Turn 15N Turning Centre to a large PLC Company.
I love the format and it is definitely having a major impact on the market. In 35 years of business we are the busiest we have ever been and your magazine has made a major contribution to our success.
Yours sincerely Nigel Bongers
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RPA Ltd.
For: Bob Sadat
OUR SUCCESS WITH MTI We finished our year on a high, and without doubt the ads we placed with your magazine were of great help. We rarely pen accolades, but we simply had to thank you.
The large all-colour format of your Machinery Trade International magazine is fresh, new, and clearly a winning formula; it has produced such positive results for us that we are having to review our whole marketing strategy. We also know from conversations with our machine-tool trader colleagues that they too are more than pleased with their results from MTI... success indeed!
Keep it up, we're running with you
Best regards to your team; Janet, Jas and Jenny
Moira O'Shea
Managing Director
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WORLD MACHINERY (Shropshire) LTD
Dear Bob As a result in changing our advertising to the MTI new full color magazine we have with out doubt seen an increase in customer enquires followed by a number of orders being received.
The first result was the sale of an Amada LC1212 laser to Cases Ltd a specialist subcontract sheetmetal company based in Highbridge, Somerset.
Within a few days of MTI being distributed we can measure the response of our advertising which we have found difficult before.
We wish you well with this new style of media.
Yours sincerely
Wayne Hipkiss
Managing Director
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Frank Salt & Co 06
Dear Bob,
Having advertised with you since your first issue, I would just like to drop you a little letter to say how impressed I am with the quality of your publication and the level of response we have received from our advertising. Every week we receive extremely positive feedback, not only from our current advert, but also continue to get response from previous adverts, it seems that people keep and refer to back copies of the magazines.
I would also like to compliment you on the calibre of your team that you have assembled around you and also their friendly outgoing personalities, it is always a pleasure to hear from anyone of them,
I look forward to continuing our relationship with your publication and also to receiving very good response from our adverts.
In the meantime I remain,
Bill Ward.
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Hatfield Machine Tool Company Limited
Hi Bob
Hope you are keeping well, all at Hatfield's wish you and all your staff a Happy and Successful New Year.
Following on from our recent telephone conversation, I can confirm that we will continue to advertise strongly in Machinery Trade International for 2004.
I am very pleased to say that after analysing our sales calls for the past four months, Machinery Trade International has shown many positive enquiries leading to several sales, especially on high value items, including Amada Press Brakes and a Trump CNC Punching Machine.
On speaking to our customers, they have commented that they like the new feel, layout and impact that the magazine has created, especially with the inclusion of quality photographs enabling them to get a good idea of the machines before visiting.
At the moment we are mainly featuring Press Brakes, Guillotines and CNC Punching Machines but we think that now is the right time to expand our advertising to include our complete range of New and Used Sheet Metal Machinery, Machine Tools, Services and Tooling.
By working closely with you and your team, we have gained a good insight into what is required to provide quality advertising for the reader and our potential customers.
Long may it continue!
Kind Regards
Sales Director
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HoneAII
To all the team at MTI,
I felt compelled to write and express my thanks to all of you for producing a user friendly, bright and interesting machine tool publication.
As someone who strongly believes that the image and perception of manufacturing must reflect the modem and innovative nature of our industry today, I am thrilled that MTI have taken the decision to produce this magazine in this unique style.
I believe that the standardisation of adverts, the easy-to-follow classifications, the variety of colours and the overall quality of the publication will ensure that MTI continues to be successful and further strengthen its position within the marketplace.
I would also like to say that as an advertiser within MTI, I am also impressed with the speed and levels of service delivered to me by the team in relation to my adverts, copy and responses.
The attention to detail shown to me as a customer is testimony to the level of thought and detail that has gone into producing a machine tool directory reflective of the 21st century.
Yours truly,
Andrea
Rodney Director
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Oak Perfection Machinery Sales Ltd.
Dear Bob.
I thought I must write to you and tell you about the success we are having using Machinery Trade International. We have supported you by advertising in nearly every edition since you started the magazine in September 2003, because we believe in its format and its exciting new approach to the machine tool industry.
As you know our policy is to offer the very latest, high quality CNC machines, and your magazine has raised the profile of Oak Perfection Machinery Sales Ltd, by its impact on the market place as an eye-catching media to promote our stock.
As you are aware we have had an excellent response, resulting in business from the UK, the continent and former Eastern European countries, and we are now experiencing a steady flow of enquiries from the USA, not only from our sister company, Perfection Machinery Sales Inc., Chicago, but also other American customers.
The support from all of your team is excellent, and we all at Oak look forward to continued success for both MTI and Oak Perfection.
Well done!
Yours sincerely
John Dugard
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